Available since April 14: Wlidaty launches a parapharmacy section

This launch marks the beginning of a strategic diversification, designed to evolve the offering towards health and wellness products for the whole family. "Wlidaty is no longer just a platform dedicated to mothers and babies. Today, it is a technology company serving the daily lives of Moroccan families, and this launch is part of a long-term vision," explains Amina Tibi, founder and CEO of Wlidaty. With a rigorous selection of parapharmaceutical products (care, hygiene, supplements, sunscreens, etc.) and trusted partners, this new section reinforces Wlidaty's initial mission: to offer a reliable, accessible, and human digital shopping experience, adapted to the realities of Moroccan families.

Designed by a mother, for parents, Wlidaty has established itself since its creation in 2020 as the e-commerce reference in an often neglected online world. Today, the platform continues its growth by opening up to new verticals, always with the same ambition, namely to support Moroccan families in each stage of their daily lives.