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Building on this sustained growth, Wlidaty is now taking a new step in its development with the launch of the Parapharmacy category, available on the marketplace since last April. This launch marks the beginning of a strategic diversification, designed to expand the offering to include health and wellness products for the whole family.
"The Wlidaty platform is no longer just dedicated to mothers and babies. Today, it is a technology company serving the daily lives of Moroccan families. "It's an action that is part of a long-term vision," explains the founder and CEO of "Wlidaty."
With a rigorous selection of parapharmaceutical products (care, hygiene, supplements, sunscreens, etc.) and trusted partners, this new section reinforces "Wlidaty's" initial mission: to offer a reliable, accessible, and human digital shopping experience, adapted to the realities of Moroccan families.
About Wlidaty
Founded in 2020, "Wlidaty" is the first Moroccan marketplace specializing in maternity, childcare, and childhood. Designed by mothers and for parents, it has established itself in just a few years as the e-commerce benchmark in an often overlooked online world. Today, the platform continues to grow, with the same ambition: to support families across the Kingdom, in every step of their daily lives.
