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This meeting marks the beginning of a collaboration that we hope will be sincere, lasting, and meaningful.
An emotionally charged meeting
This meeting took place at the INSAF association's premises, a forum dedicated to listening and sharing.
Wlidaty's team and Manal Benchlikha had the honor of speaking with twenty mothers, all supported by the association.
This unique moment allowed these women to freely share their journeys, their struggles, and also their hopes. A heart-to-heart exchange, rich in emotion and life lessons, in an environment imbued with respect and kindness.
Because every gesture counts, a basket of newborn essentials was offered to each of them, thanks to the generosity of Wlidaty's partner brands. A simple yet meaningful gesture, to show our support and admiration for their daily courage.
Immersion in the heart of INSAF: a concrete commitment to autonomy
Beyond this meeting, the visit provided a complete immersion in the field work carried out by INSAF. We discovered the various departments of the association, which works tirelessly to offer a better future to these mothers and their children:
- The legal department, which supports mothers in obtaining recognition and legal protection for their children;
- Health services and psychological support, essential to ensuring comprehensive and humane care;
- Professional reintegration workshops (sewing, cooking, hairdressing), to enable women to regain their independence and dignity;
- And of course, the living spaces: bedrooms, daycare centers, reception and sharing areas, where every detail is designed to provide security and comfort.
This immersion allowed us to measure the concrete and valuable impact of INSAF's work on the field.
Constructive exchanges to build the future
This initiative was orchestrated by Chaimaa Elkari, INSAF's Director of Operations, and guided by Saadia El Alaoui, the association's Director of Development & Partnerships. We also had the honor of speaking with Meriem Othmani, President of the association, Amina Khalid, Secretary General, and Belouchi Abdelouahad, Board Member.
These rich and constructive discussions laid the foundations for a lasting partnership between Wlidaty and INSAF, with a shared desire to go beyond this initial symbolic action.
A sincere commitment to a more dignified and inclusive motherhood
This meeting marks the beginning of a collaboration that inspires hope for future initiatives to support mothers supported by INSAF.
"We firmly believe that every mother deserves dignified and caring support. This visit is a first step towards a deeper commitment alongside INSAF,” says Amina Tibi, CEO and founder of Wlidaty. Through this partnership, Wlidaty reaffirms its commitment to Moroccan women and families, with a clear objective: to contribute to a more peaceful, more inclusive motherhood, supported by concrete actions. This is just the beginning. Together, we will go further.
