Hair Dyes

Changing color, covering gray hair, or simply reviving natural shine has never been so easy and gentle. In Morocco, where hair beauty is essential, more and more women are looking for alternatives to harsh chemical hair dyes. Our collection of hair coloring products was designed to meet this demand: to offer a rich, vibrant, and lasting color while preserving the health of the scalp and hair fiber.

At Wlidaty, we have selected pioneering brands in natural and gentle hair coloring, such as Herbatint, Biokap, or Erayba. Their formulas, often free of ammonia, resorcinol, and parabens, are enriched with nourishing plant extracts (Aloe Vera, Argan Oil, Wheat Proteins). Available in a wide range of shades, from deep black to platinum blonde, including golden chestnuts and fiery reds, these kits allow you to achieve professional coloring at home, at an accessible price in Moroccan Dirhams (MAD), without compromising quality.

Discover the benefits of our permanent hair dyes:

• Perfect gray hair coverage: Our products guarantee 100% coverage from the very first application, even on resistant hair.
• Enriched treatment formulas: Thanks to oils and plant extracts, the hair dye acts as a real treatment that leaves hair soft, shiny, and hydrated.
• Respect for sensitive scalps: The "Delicate" ranges (like Biokap Delicato) are specially designed to minimize the risk of allergies and irritations.
• Long-lasting hold: High-quality pigments that resist washing and maintain their shine for several weeks.

Our tips for successful at-home coloring:

• If you are hesitating between two shades, always choose the lighter one. It is easier to go darker afterwards than to lighten.
• Always perform an allergy test 48 hours before application, even if you have used the product before, as skin sensitivity can change.
• Apply a moisturizing cream to the contour of your face and ears to avoid staining the skin.
• Strictly follow the indicated development time to achieve the desired color result without damaging the hair.

Frequently Asked Questions (FAQ) about hair coloring:

What is the difference between hair dye with and without ammonia?

Ammonia is used to open the hair cuticles to allow the color to penetrate, but it has a strong odor and can be irritating. Ammonia-free dyes use gentler alkaline agents, offering a more pleasant and less aggressive experience for the hair.

Can I use these hair dyes if I am pregnant?

Natural, ammonia-free hair dyes are generally considered safer. However, as a precaution, it is always recommended to seek your doctor's advice and avoid coloring during the first trimester.

How to choose the right shade?

Rely on the shade number: the first digit indicates the tone level (1=Black to 10=Very Light Blonde) and the following digits indicate the reflects (.1=Ash, .3=Golden, .4=Copper, .5=Mahogany). For a natural result, do not stray more than 2 tones from your current color.

Does the color fade quickly?

Permanent hair dyes are designed to last. To extend the shine, use a special shampoo for colored hair and avoid water that is too hot, which opens the cuticles.

Do the kits contain everything needed?

Yes, our boxes generally contain the coloring gel or cream, the developer, an after-color treatment, gloves, and detailed instructions. You only need a bowl and a brush (not included in some boxes).

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Reveal your beauty and personality with a color that radiates health. Browse our shade chart and find the shade that will make you shine.