Mascaras

Mascara is the absolute essential in any makeup bag. In Morocco, where eye beauty is central, it is the ultimate tool to intensify expression, open up the eye, and provide that finishing touch that changes everything. Whether it's light makeup for the office or a sophisticated look for an evening out or a wedding, mascara defines lashes, giving them volume and length in a single stroke. This collection brings together a variety of mascaras designed to meet all desires and all lash types.

At Wlidaty, we know that women are looking for not only an aesthetic result but also comfort. That's why we favor quality formulas that respect eye sensitivity and lash health. Say goodbye to mascaras that flake or dry out ! Discover creamy textures, high-precision brushes, and formulations enriched with nourishing active ingredients that apply makeup while caring for the lash fiber, for a captivating look from morning till night.

What type of mascara should you choose for your lashes ?

• Volume Mascara : Ideal for fine or sparse lashes. Its brush is often thick to deposit more product and thicken the lash line for a "false-lash" effect.
• Lengthening Mascara : Perfect for short lashes. Its brush is generally thin or has bristles to catch each lash from the root and stretch it out as much as possible.
• Curling Mascara : Designed for straight lashes. The curved brush helps to create an upward movement to open up the eyes.
• Care & Cream Mascara : Hybrid formulas that contain vitamins or proteins to strengthen fragile lashes while coloring them, thus preventing breakage during makeup removal.
• Waterproof : Essential for resisting heat, humidity, or emotions, guaranteeing smudge-proof wear.

Application tips for a professional result :

• To avoid clumps, always wipe the excess product on the tube's rim before application.
• Apply the mascara by performing a zigzag motion from the root to the tip to properly separate the lashes.
• Do not pump the brush into the tube; this introduces air and prematurely dries out the formula.
• Change your mascara every 3 to 6 months for hygiene reasons and to guarantee optimal texture.

Frequently Asked Questions (FAQ) :

How to choose between a black mascara and a brown mascara ?

Black mascara is the timeless classic that provides intensity, depth, and contrast, ideal for sophisticated makeup or dark lashes. Brown mascara offers a softer and more natural finish, often preferred by people with light hair or for a "no-makeup" look.

I have sensitive eyes, what mascara should I use ?

If you have sensitive eyes or wear contact lenses, opt for ophthalmologically tested, hypoallergenic mascaras or "cream" formulas which are often gentler and less irritating than tenacious waterproof formulas.

How to remove mascara without damaging your lashes ?

Makeup removal is crucial. Use a gentle eye makeup remover or a cleansing oil. Soak a cotton pad, place it on the closed eye for a few seconds to dissolve the product, then gently slide it downwards without rubbing vigorously to avoid tearing out the lashes.

Why does my mascara clump ?

Clumps often occur if the brush is overloaded with product or if the mascara is too old and has started to dry. Remember to clean the brush regularly and to close the tube tightly after use.

What budget should I plan for a good mascara ?

There are excellent mascaras for all budgets. Whether you are looking for an affordable daily product or a high-end treatment, you will find varied options in dirhams (MAD) offering excellent value for money.

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Enhance your number one charming asset with our selection. Whether you are looking for volume, length, or care, find the mascara that will reveal all the beauty of your eyes on Wlidaty.