Hydrating Serums

Hydration is the secret to youthful, plump, and radiant skin. In Morocco, where the climate can vary between dry heat and humidity, skin is often thirsty, and a simple cream is not always enough. A hydrating serum is the crucial step that makes all the difference: it is a concentrated blend of powerful active ingredients designed to penetrate deeply and retain water at the heart of the cells. This collection brings together the best formulas on the market, from French pharmacy classics to cutting-edge K-Beauty (Korean cosmetics) innovations.

At Wlidaty, we know that dehydrated skin can be dull, tight, and show fine lines more quickly. That's why we have selected serums tailored to each specific need: plumping, soothing, regulating, or illuminating. Whether you have oily, dry, or sensitive skin, integrating a serum into your morning and evening routine is the expert step to regain lasting comfort, suppleness, and radiance.

Star active ingredients in our hydrating serums:

• Hyaluronic Acid: The must-have ingredient to plump the skin and fill dehydration fine lines. It acts like a sponge to capture water.
• Niacinamide (Vitamin B3): A versatile active ingredient that hydrates while regulating sebum, tightening pores, and soothing redness. Ideal for combination to oily skin.
• Centella Asiatica (Cica): The star of Korean cosmetics (K-Beauty), recognized for its soothing and repairing properties, perfect for sensitive or irritated skin.
• Provitamin B5 (Panthenol): A powerful skin repairer that strengthens the skin barrier and maintains its natural hydration.
• Propolis & fermented extracts: Natural ingredients rich in antioxidants to even out the complexion and deliver that sought-after "Glow" (radiance).

How to properly use your serum?

• Apply the serum to clean, slightly damp skin (for example, after a mist or toner) to maximize the absorption of active ingredients.
• A few drops are enough: warm the product between your hands and gently press onto your face and neck.
• Always seal the hydration by applying your day or night cream afterward. The serum provides water, the cream prevents this water from evaporating.
• Don't forget the neck and décolleté, fragile areas that quickly show signs of dehydration.

Frequently Asked Questions (FAQ):

What is the difference between a moisturizer and a serum?

The serum is much more concentrated in active ingredients and has a fluid texture that penetrates the deep layers of the epidermis. The cream, being thicker, primarily acts on the surface to protect the skin and prevent water evaporation.

Can a hydrating serum be used on oily skin?

Absolutely ! Oily skin can be dehydrated (lack of water). A light serum with hyaluronic acid or niacinamide will hydrate it without weighing it down or clogging pores, even helping to regulate excess sebum.

At what age should you start using a serum?

As early as 20-25 years old, the natural production of hyaluronic acid decreases. Integrating a hydrating serum early helps prevent the appearance of first wrinkles and keeps the complexion fresh longer.

What is Centella Asiatica found in Korean serums?

It is a medicinal plant (also called Tiger Grass) with exceptional healing and anti-inflammatory properties. It is ideal for soothing reactive skin, calming redness, and strengthening the skin barrier.

What budget should be planned for a good serum?

Prices vary according to concentration and brand. We offer very accessible options (like the Revox range) as well as more technical or premium treatments, providing an effective solution for every budget in dirhams (MAD).

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With our selection of hydrating serums, give your skin a tall glass of water ! It is the essential beauty step to get through the seasons while keeping a fresh, smooth, and visibly healthy face.