C'est ça, le Marketing

For 25 years, Seth Godin has inspired millions of entrepreneurs, leaders and enthusiasts. In this book, he brings together for the first time most of his marketing knowledge, presented in an accessible and timeless manner.

At the heart of his method is a key idea: the best marketers don't just use consumers to solve their business's problems; they use marketing to meet the needs of human beings.

Their goal is not just to make noise, but to make the world a better place. Truly effective marketing relies on generosity, empathy and emotion.

In this book, you will learn how to:

• Identify the smallest viable audience;
• Create trust with your market and gain permission to communicate with them;
• Adopt the language of your fans;
• Find the courage to innovate and create positive tension;
• And, above all, to provide your audience with the tools and stories that will allow them to achieve their own goals.