Lean Startup: Adopt Continuous Innovation

An essential book for entrepreneurs.

By integrating the principles of lean management into the creation of new products, Eric Ries has developed a method that revolutionizes the way of launching a business or developing a project: Lean Startup. This innovative approach makes it possible to constantly adjust its offer as well as its structure to market developments, thanks to the principle of continuous innovation.

In this book, Eric Ries shares his methodology and supports it with numerous examples of companies that have been able to encourage creativity and break away from traditional patterns to better meet the needs of their customers, thus transforming their initial economic model. Companies like Groupon, Zappos, Dropbox and Intuit are concrete examples of this.

Lean Startup is an essential practical guide to optimize the chances of success of any new project, whether large or small businesses. It is also a valuable manual for encouraging collaboration and creative management. In a context of global hyper-competition, this reading is simply essential.