Black Friday, Cyber Monday, Black November... The Parents' Guide to (Really) Getting Good Deals!

November is here, and with it, a true storm of marketing terms we see everywhere: Black Friday, Cyber Monday, Black November...

It feels like everything is on sale, all the time! But what do these terms really mean? Is it just a marketing pitch or are there real opportunities to save money and equip our "Wlidaty"?

Don't panic! Wlidaty is here to explain everything simply. See this article as your stress-free dictionary for end-of-year promotions!

1. What exactly is "Black Friday"?

Let's start at the beginning. Black Friday is a tradition that comes to us from the United States.

When? It takes place on the Friday immediately after the Thanksgiving holiday (which is celebrated on the 4th Thursday of November).

Why "Black"? The most popular story says it's the day retailers finally started making a profit. Their accounts moved from "red" (deficit) to "black" (profit) thanks to the start of Christmas shopping.

The concept: Historically, it was ONE day of massive in-store discounts, causing huge crowds.

2. The Evolution: From Black Friday to Black Month

What was once a single day has transformed. Competition has become so fierce that brands have started extending their offers to attract customers before others.

This is how they were born:

"Cyber Monday": This was the Internet's response to Black Friday. The Monday after Black Friday was traditionally dedicated to sales... but only online! Today, the difference between the two has faded, as most offers are available both online and in stores.

"Black November": Why wait until the end of the month? Brands have decided to turn the entire month of November into a promotion period.

"Early Black November": You saw it coming! To ensure they "win" the customer, some offers even start a week before the official beginning of Black November.

The advantage for you, parents? No need to rush to a site on a single day. You have (a little) more time to compare prices and make thoughtful choices.

3. The Promo Dictionary: What do these offers mean?

This is where it gets interesting. Not all "promos" are equal. Here’s what you’ll encounter:

Flash Sales:

What is it? A very significant discount (sometimes -50% or -70%) on a very specific product, in very limited quantity and for a very short duration (sometimes just 2 or 3 hours).

For parents? This is THE OPPORTUNITY to buy the "big ticket items": a high-end stroller, a rotating car seat, a co-sleeper crib... Our advice: If you see a flash sale on a product you wanted anyway, don't hesitate!

Cashback:

What is it? This is not an immediate discount. You pay the full price, and the site "reimburses" you a percentage of your purchase (for example, 10%) in the form of vouchers or money in a loyalty fund.

For parents? It's great if you are a loyal customer. You buy the baby room, and the cashback gives you a nice discount on your next purchases of diapers or clothes.

Private Sales:

What is it? Exclusive offers reserved for "members" or newsletter subscribers. They often give access to promotions before everyone else.

For parents? It's the secret to not seeing the product you wanted marked "Out of Stock." Our advice: Sign up for newsletters (like Wlidaty's 😉) to be on the VIP list!

Bundles:

What is it? "Buy the 3-in-1 stroller and receive the changing bag for free." You buy a package for a more advantageous price than if you had bought each item separately.

4. Specifically, which deals should you hunt for in November?

Black November is the ideal time to anticipate major purchases or prepare end-of-year gifts. At Wlidaty (and elsewhere), parents should watch for:

Large childcare items: Strollers, car seats, high chairs. This is where the savings are most significant.

Toys: Get a head start on Christmas! Developmental toys, bicycles, or construction sets often see great discounts.

Textiles: It's the moment to update your children's winter wardrobe (Sleepsuits, pajamas, bodysuits) without breaking the bank.

The nursery: Swaddles, playmats... If you're preparing the baby's room, November is your month.

Conclusion:

As you can see, Black Friday has become a marathon of promotions that lasts throughout November.

Our advice at Wlidaty? Don't get overwhelmed. Prepare your wish list now. Identify what you truly need, set a budget, and stay on the lookout for Flash Sales and Private Sales on your favorite products.

FAQ: Special Black Friday

Q1: What is the best time to buy: Black November or Black Friday?

R: That is THE big question! Often, the "Black November" offers are very good. On "Black Friday" itself, some offers (Flash Sales) can be even more spectacular, but on very limited stock. Cyber Monday is often a "second chance" for unsold items. Our advice: if you see a -30% or -40% offer on a product you absolutely want at the beginning of the month, take it, don't risk it being out of stock.

Q2: Are Black Friday discounts real?

R: That's a legitimate question. While some sites tend to inflate their prices just before promotions to display fake discounts, at Wlidaty, we are committed to total transparency. We never run fake promotions. The discounts you see are real and calculated on our base prices. That’s why you should take advantage: once the sale period is over, products return to their initial price!

Q3: How can I make sure I don't miss any deals at Wlidaty?

R: The best way is to sign up for our newsletter! Our subscribers often receive offers in preview (Private Sales) and are informed first about Flash Sales. You can also follow us on our social media networks.