Black November: How Wlidaty Transforms Black Friday into a Strategic Lever for Parental Brands in Morocco

Black Friday, an essential event for Moroccan e-commerce

Each year, the month of November marks a major turning point for e-commerce players.Black Friday, which has become “Black November” at Wlidaty, is no longer simply a day of promotions: it is now a key moment to boost sales, win new customers, and retain existing ones.

At Wlidaty, the leading e-commerce platform dedicated to the world of parents, mothers, babies, and children, we have made this period a strategic, high-impact operation.

Pioneering the concept in Morocco, Wlidaty was the first site to launch “Black November,” transforming this simple global day into a real national campaign that has since inspired many market players.

Why Wlidaty is betting on Black November

As an e-commerce site specialized in the world of parenting, we know that our customers plan their purchases thoughtfully.For them, November is the ideal opportunity to anticipate the arrival of winter, upcoming births, or to renew daily essentials at advantageous prices.

For Wlidaty, launching Black November allows us to:

• Boost the visibility of partner brands through massive promotion (site, newsletter, social networks).
• Increase traffic on the platform, with audience peaks throughout the month.
• Stimulate sales via exclusive and progressive offers, adapted to the real needs of families.
• Strengthen loyalty by offering a fluid, useful, and supportive shopping experience.

A strategy for the whole month: more visibility, more sales

Rather than concentrating offers on a single day, Wlidaty deploys a complete setup over four weeks.Each week highlights varied offers adapted to the lives of parents, with discounts of up to 80%.

This approach allows us to:

• Spread out demand to avoid logistics peaks,
• Maintain consumer attention longer,
• And offer each brand prolonged and effective visibility.

The results: a measurable impact on sales and traffic

Each edition of Black November generates significant growth in traffic on the site and social networks.Participating brands see an average increase of 45% to 60% in their sales during this period, notably thanks to their promotion:

• On the homepage and thematic banners,
• In weekly newsletters,
• In stories and sponsored posts,
• And through one-hour flash sales, genuine instant traffic generators.

This collective dynamic benefits the entire Wlidaty ecosystem: customers, brands, and our website.

In addition, traffic increases up to 84% (2024)

Why our partner brands participate every year

Black November is not just a commercial operation.It is a strategic visibility opportunity:

• To highlight new products or liquidate stock,
• To strengthen notoriety among thousands of young Moroccan parents,
• To create engagement through Wlidaty activities: raffles, story draws, exclusive sales, community challenges.

Participating in this operation means joining the dynamic of a benchmark player who understands the needs of the Moroccan market and speaks directly to its community of parents.

Wlidaty, a growth partner for brands

As the leader in parental e-commerce in Morocco, Wlidaty supports its brands throughout the year with:

• Tailor-made campaigns,
• Precise consumer insights,
• And supportive and inspiring communication.

Black November is just one concrete example of this approach: creating value together, in an ecosystem that fosters the growth of all.

Black November is no longer an option: it is an essential strategic lever for any brand wishing to stand out in the Moroccan market.

At Wlidaty, we believe that successful digital commerce is based on listening, relevance, and collaboration.That is why we invite every seller, partner, and brand to join this dynamic, to make Black November a shared and inspiring success.