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It is with this deep conviction that we imagined and launched the "To the Mom I Am" campaign: a sincere tribute to all mothers, in their diversity, their strengths, and their weaknesses.
A campaign designed to free speech
Throughout this campaign, we wanted to celebrate mothers as they are, far from the idealized images we often see. Being a mother isn't just about giving life; it's also about reinventing yourself every day, facing your doubts, juggling your multiple roles, and sometimes even forgetting yourself.
Through testimonials, engaging content, and authentic speeches, "À la maman que je suis" wanted to pay tribute to this reality: that of the women behind the mothers.
An event to go further: a caring and necessary interlude
To close this campaign, we wanted to go further by creating a real space for dialogue, far from perfect speeches and the usual injunctions.
We therefore organized a unique event, designed as a sincere and caring interlude, to truly talk about this What does it mean to be a mother?
Alongside psychiatrist and psychotherapist Dr. Malak Alami, we addressed a universal but rarely explored topic:
Being a mother is a whirlwind of love... but also of doubts, fatigue, and sometimes loneliness.
The debate was enriched by the contributions of inspiring women, who shared their experiences with authenticity:
- Amina Tibi, CEO & The founder of Wlidaty, a mother herself, shared a powerful personal account.
- Hala, a content creator better known as “Moroccan Mom,” spoke openly about the ups and downs of motherhood.
- Zineb, aka “Madame Zozi,” shared her anecdotes with her signature humor and sincerity.
These discussions allowed the participants to recognize themselves, feel less alone, and above all... feel listened to.
Closing on a creative and joyful note
Because taking care of yourself is also part of the equation, we wanted to offer our guests a fun and creative.
The event ended with a workshop led by Yazine, where each participant was able to create their own serum or cream. A lighthearted, fun, and conducive moment for discussion, and above all, a real moment for yourself.
Thank you to everyone who shared a piece of their story with us.
This event, like this entire campaign, would not have had the same meaning without you: the mothers, the women, the everyday fighters.
At Wlidaty, we will continue to make your voices heard, to create spaces where we speak truthfully, and to support you at every stage of your life as a woman and a mother.
Because behind every mother, there is a woman. A whole woman, strong, sometimes fragile, always driven by immense love.
To all mothers: this campaign is for you.
