De la Performance à l’Excellence : Devenir une Entreprise Leader

Why do some companies, previously relatively average, suddenly manage to rise to the top? What sets them apart from their competitors, and can their principles be applied to other businesses?

Jim Collins and his team of researchers devoted five years to this question, seeking to unlock the secret of transformation towards excellence. They compared eleven companies, selected for their stock market performances well above those of their sector, to their competitors.

The results are surprising: far from spectacular strategies and major communication campaigns, the transition to excellence took place discreetly, without prior planning, under the direction of modest leaders.

Rather than imposing a personal vision, these leaders first recruited the best talent, then encouraged continuous and constructive debate within the company.

What made the difference? The adoption of a simple concept guiding all the company's actions, the inflexible determination of managers to apply it, and a rigorous discipline, first established at the highest level.

Disturbing? No doubt, but all the more relevant in a context where certain leaders seem to lose their sense of reality